“A Place Where Celebrity Brands Are Born” connects farming, spirits production, branding and market development with opportunities for investors and future celebrity partners.

BELVIDERE, Ill., Oct. 7, 2026 /PRNewswire/ — Bella Rio Consulting, Inc. (D.B.A. “ROCK’N Vodka” or the “Company”) through its joint venture with Kennay Farms Distilling, is showcasing a comprehensive approach to building celebrity spirits brands, bringing together the resources to develop a product, create its identity and introduce it to consumers—from the farm to the glass and everything in between.

Built around the vision of “A Place Where Celebrity Brands Are Born,” the collaboration combines agricultural roots, distilling expertise, production infrastructure and marketing experience. For celebrities, athletes, entertainers and prospective brand partners, it offers coordinated support throughout the entire brand-development process.

The Company’s spirits portfolio includes ROCK’N Vodka, Bella Rio Bourbon, and the limited Bella Rio Washington Recipe Rye Whiskey release, all associated with Cheap Trick guitarist and co-owner Rick Nielsen. These brands provide practical experience in connecting spirits production with storytelling, retail relationships and consumer experiences.

From the Farm to the Glass—and Everything in Between

The collaboration brings together capabilities that include:

From Kennay Farms:

• Farming and ingredient sourcing: Agricultural operations connecting spirits to the origin of their ingredients, with most of the grains used coming directly from the joint venture’s own farms.
• Master distiller expertise: Guidance on formulation, spirit selection, quality and product development.
• Distillery and laboratory capabilities: Resources for developing, testing and refining spirits.
• Test kitchen: Cocktail development and exploration of serving applications.
• Production and bottling: Infrastructure supporting the transition from concept to finished product.
• More than 3,000 aging barrels: An established inventory supporting the development of various whiskey variations.
• Multiple spirits categories: Capabilities encompassing vodka, gin, bourbon, rye and additional spirits.

From Bella Rio:

• Marketing and branding: Brand positioning, storytelling, content development and promotional campaigns.
• Bottle, label and packaging design: Development of each brand’s visual identity and presentation.
• Proprietary ordering system: Technology supporting ordering and sales coordination.
• Brand ambassadors: Promotional support to introduce products to stores and engage consumers.
• E-commerce support: Online sales opportunities through applicable channels.

From Both:

• Compliance coordination: Support for navigating applicable federal TTB requirements and state-by-state processes.
• Distributor contacts and retail relationships: Connections supporting market introductions and product-placement discussions.
• Bottle signings and consumer experiences: Events connecting celebrity partners, their brands, and their audiences.

The agricultural foundation also provides an authentic story for participating brands. The process begins with grain grown on Kennay family farms. Spent grain from distillation returns to the farms to feed cattle, connecting the finished spirit to the land and the people behind it.

Additional Celebrity Partnerships Under Evaluation

Bella Rio Inc. is exploring additional celebrity partnerships, with proposals currently out to two additional, prospective celebrity partners and discussions in the due diligence phase. These potential collaborations remain subject to completion of due diligence and finalized agreements.

The company welcomes inquiries from other celebrities, athletes and entertainers interested in developing spirits brands supported by an experienced production and marketing team. Prospective partners are invited to reach out to contact@rocknvodkas.com to explore opportunities.

Invited to Total Wine & More’s 300th Store Milestone

ROCK’N Vodka and Bella Rio Bourbon have been invited to participate in a bottle signing on October 23, 2026, at Total Wine & More’s 300th store in Lansing, Michigan.

The invitation provides an opportunity to connect with consumers while participating in a significant milestone for the national spirits retailer. The Company is also discussing opportunities for broader product placement and additional bottle signings across the retailer’s store network. Any expanded placements or events remain subject to retailer approval and applicable arrangements.

An Opportunity to Invest in ROCK’N Vodka — Products Manufactured Through a Joint Venture with Kennay Farms Distilling

Through its Regulation Crowdfunding offering, Bella Rio Consulting, Inc. invites investors to become shareholders as it continues building a portfolio of spirits brands and expanding its celebrity partnership opportunities.

The offering provides an opportunity to participate at this stage as the company further develops its farm-to-glass capabilities with Kennay Farms Distilling, explores new collaborations, and pursues broader market access.

To learn more, review the offering terms at https://invest.rocknvodkas.com/.

About Bella Rio Consulting, Inc. and Kennay Farms Distilling

This Joint Venture brings seamless collaboration wherein Bella Rio Consulting, Inc. develops, markets, and sells spirits brands including ROCK’N Vodka, Bella Rio Bourbon, and the Washington Recipe Rye Whiskey. Kennay Farms Distilling combines brand-building experience with farm-to-glass production capabilities to support its portfolio and showcases prospective brand collaborations in its beautifully ornate 1926 theatre building where concepts meet reality.

Forward-Looking Statements and Disclosures

This release contains forward-looking statements regarding potential celebrity and other partnerships, brand development, distribution, retail expansion, marketing opportunities, sales growth, transactions and other future business developments. These statements reflect current expectations and are subject to risks, uncertainties and change. Actual results may differ materially, and no assurance can be given that any proposed partnership, transaction, placement, expansion plan or anticipated benefit will be completed or realized.

Equity crowdfunding investments in private placements, and start-up investments in particular, are speculative and involve a high degree of risk and those investors who cannot afford to lose their entire investment should not invest in start-ups. Companies seeking startup investment through equity crowdfunding tend to be in earlier stages of development and their business model, products and services may not yet be fully developed, operational or tested in the public marketplace. There is no guarantee that the stated valuation and other terms are accurate or in agreement with the market or industry valuations. Further, investors may receive illiquid and/or restricted stock that may be subject to holding period requirements and/or liquidity concerns.

DealMaker Securities LLC, a registered broker-dealer, and member of FINRA | SIPC, located at 4000 Eagle Point Corporate Drive, Suite 950, Birmingham, AL 35242., is the Intermediary for this offering and is not an affiliate of or connected with the Issuer. Please check our background on FINRA’s BrokerCheck. DealMaker Securities LLC does not make investment recommendations. DealMaker Securities LLC is NOT placing or selling these securities on behalf of the Issuer. DealMaker Securities LLC is NOT soliciting this investment or making any recommendations by collecting, reviewing, and processing an Investor’s documentation for this investment. DealMaker Securities LLC conducts Anti-Money Laundering, Identity and Bad Actor Disqualification reviews of the Issuer, and confirms they are a registered business in good standing. DealMaker Securities LLC is NOT vetting or approving the information provided by the Issuer or the Issuer itself. Contact information is provided for Investors to make inquiries and requests to DealMaker Securities LLC regarding Regulation CF in general, or the status of such investor’s submitted documentation, specifically. DealMaker Securities LLC may direct Investors to specific sections of the Offering Circular to locate information or answers to their inquiry but does not opine or provide guidance on issuer related matters.

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SOURCE ROCK’N Vodka