Traverse Bay Farms Founder Launches Facebook Community for Simple Small Business AI

PR Underground

New Facebook page from Andy LaPointe shares daily real-world AI strategies retailers and small business owners can implement immediately to save time, improve marketing, and amplify their experience.

Bellaire, MI (PRUnderground) May 20th, 2026

Andy LaPointe, founder of Traverse Bay Farms and OnlineAssistant.ai, has launched a new Facebook community called “Simple AI for Small Business Owners and Solopreneurs” focused on helping Main Street businesses use artificial intelligence in practical, easy-to-understand ways.

This free Facebook page was created specifically for independent retailers, small-town businesses, service companies, ecommerce shops, and solopreneurs looking for realistic ways to use AI without needing technical experience or expensive consultants.

Unlike many AI communities focused on Silicon Valley startups or enterprise software, this page delivers daily real-world strategies small businesses can implement immediately.

Topics include:

Using AI to create faster social media content
Simple AI marketing ideas for retailers
Improving customer communication with AI
Product description and email writing shortcuts
AI tools for local stores and service businesses
Ways to amplify years of business experience using AI
Practical prompts and workflows owners can use the same day

LaPointe brings more than 25 years of hands-on retail and ecommerce experience to the project. As founder of Traverse Bay Farms, a nationally recognized specialty food company with 38+ national food awards, he understands the real challenges independent businesses face competing against larger corporations and online giants.

“Most small business owners are overwhelmed by AI because people make it sound too technical,” said Andy LaPointe. “This page is about practical, real-world strategies retailers and solopreneurs can use immediately to save time, market smarter, and amplify the experience they already have.”

The new Facebook community also supports the mission of OnlineAssistant.ai, LaPointe’s platform focused on helping entrepreneurs use AI as a practical business tool instead of a complicated technology project.

The page is designed to make AI approachable for business owners who want actionable ideas instead of hype, theory, or technical jargon.

New content, prompts, business examples, and implementation ideas are shared regularly to help small businesses stay competitive in a rapidly changing marketplace.

The Facebook community is free to join and open to small business owners, retailers, entrepreneurs, and solopreneurs nationwide.

About Andy LaPointe

Andy LaPointe is the founder of Traverse Bay Farms and OnlineAssistant.ai. Since 2001, he has operated award-winning retail, ecommerce, and specialty food businesses while helping entrepreneurs leverage practical marketing, customer experience, and technology strategies. Traverse Bay Farms is based in Northern Michigan and has earned more than 38 national food awards.

About Traverse Bay Farms / Fruit Advantage

Traverse Bay Farms – America’s #1 award-winning superfruit brand – Inspired by Northern Michigan, recognized with 38+ national food awards for flavor and quality. Family-owned in Northern Michigan, we provide fruit-forward gourmet foods and wellness products using as much Michigan-grown fruit as possible—USA cherries.

Our lineup features fruit salsas, fruit barbecue sauces, no-added-sugar dried cherries and blueberries, and our renowned tart cherry juice concentrate—bottled in glass and backed by the industry’s first and only sediment-free guarantee. We also publish educational resources to help customers enjoy healthy lifestyles, understand the science behind cherries and other superfruits.

About Fruit Advantage

Fruit Advantage®, our sister brand, offers fruit-based supplements formulated to support everyday wellness. Offerings include tart cherry, wild blueberry, and pomegranate capsules. Cherry Prime — Complete Muscle & Joint Complex uniquely combines tart cherries with glucosamine and chondroitin to help support joint comfort and active recovery.*