KATE SPADE NEW YORK UNVEILS HOLIDAY 2026 CAMPAIGN FEATURING CREATORS BRETMAN ROCK, SALLY CARDEN, 4INTHE5 AND MICKY GORDON

PR Newswire

NEW YORK, Nov. 4, 2026

Inspired by the energy of a classic New York holiday party, the campaign follows a cast of creators gathering in a festive city apartment and spotlights the season’s standout accessories, led by the Margot Bag, the ultimate holiday party plus-one, and the Duo Mini Shoulder Bag.

NEW YORK, Nov. 4, 2026 /PRNewswire/ — Kate Spade New York today unveiled its Holiday 2026 campaign, featuring creators Bretman Rock, Sally Carden, 4inthe5 and Micky Gordon. Inspired by the energy of a New York holiday party, the vlog-style campaign unfolds inside a festive city apartment and celebrates friendship, personal style and the moments that make the season memorable. At the center of the campaign is the Kate Spade New York Holiday 2026 Collection, a delightful assortment of handbags, ready-to-wear, accessories, and gifts designed for holiday dressing, entertaining and gifting.

Building on the momentum of Fall, Kate Spade New York reunites with creators Bretman Rock, Sally Carden and 4inthe5 for Holiday 2026, while welcoming Micky Gordon to the brand’s growing creator community. The campaign unfolds inside a festive New York City apartment, capturing the style, spontaneity and energy of holiday entertaining through a distinctly Kate Spade New York lens.

“Some people say it with words. I say it with a Margot Shoulder Bag. The holidays are when I go all out for the people I love, and Kate Spade New York makes that easy,” said Bretman Rock. “Shooting this campaign with such an incredible cast felt like a real New York holiday party, and the collection is joyful and a little unexpected, which is exactly my vibe. The Margot Shoulder Bag is going to the person who’s always by my side. Surprise!”

The campaign stars a dynamic cast of creators whose unique perspectives and communities reflect the individuality, optimism and connection at the heart of Kate Spade New York:

Bretman Rock, global creator, entrepreneur and host of Da Baddest Radio, named to the 2026 TIME100 Creators List
Sally Carden, social media creator known for her vlogs and featured on Netflix’s Earle Meets World
4inthe5 (4 Girls in the 5 Boroughs of NYC), the creator collective known for celebrating friendship, ambition and New York City life
Micky Gordon, digital creator known for personality-driven comedy, expressive humor and relatable lifestyle content

Watch the hero spot HERE and follow along with @katespadeny for more.

“We created this campaign to spark joy and invite everyone into the celebration,” said Allison Badea, Chief Marketing Officer of Kate Spade New York. “A New York holiday party filled with magnetic personalities felt like a natural expression of our brand. Capturing it with the spontaneity and intimacy of a livestream lets the audience feel like they’re right there with us—sharing the laughter, the style and the unexpected moments that make the holidays memorable. It’s playful, full of connection and unmistakably Kate Spade New York.”

THE HOLIDAY COLLECTION: STYLE THAT SPARKS JOY

The Holiday 2026 campaign spotlights the Kate Spade New York Holiday Collection, designed for holiday dressing, entertaining and gifting. Available online and in stores today, the collection brings together a seasonal selection of handbags, accessories, jewelry, bag charms, and ready-to-wear. From statement-making party pieces to thoughtful gifts and everyday favorites, the collection combines signature Kate Spade New York style with the spirit of the season.

Leading the collection are two of the brand’s hero handbag styles: the Duo Mini Shoulder Bag, a versatile favorite, and the Margot Shoulder Bag, the ultimate holiday party plus-one. Offered in a range of finishes and festive colorways, the Duo Mini Shoulder Bag transitions effortlessly from celebratory dinners to late-night soirées, while Margot brings a playful, polished touch to holiday dressing and gifting.

Shop the complete Kate Spade New York Holiday Gift Guide.

HOLIDAYS IN NEW YORK CITY: KATE SPADE NEW YORK EDITION

Extending the Holiday 2026 campaign, Kate Spade New York is bringing the magic of a New York City holiday to life through festive window displays at its Rockefeller Center flagship and stores worldwide. Reimagining iconic New York symbols, including the taxi, pretzel and pigeon, through an unexpected candy cane lens, the installation transforms storefronts with bold red-and-white visuals, oversized seasonal elements and playful storytelling moments centered around the Duo handbag. From an oversized snow globe filled with peppermint-inspired details to a candy cane-striped taxi and whimsical city-inspired sculptures, the windows celebrate the brand’s New York heritage while showcasing the spirit of gifting, joy and optimism that defines the season at Kate Spade New York.

The Kate Spade New York Holiday 2026 Collection is available now at KateSpade.com and at Kate Spade New York stores.

Image & Video Assets:
Kate Spade New York Holiday Gift Guide: HERE
Kate Spade New York Rockefeller Store Windows: HERE
Holiday Campaign Imagery: HERE
Holiday Campaign :30 Hero Video: HERE

Credits:
Director: Lana Shahmoradian
Campaign Photographer: Kane Ocean
Cinematographer Owen Smith-Clark
Creative Production Company and Content Studio: Unreasonable Studios
Creative Consultant: Google Creative Works
Talent and Influencer Management: United Talent Agency (UTA)
Store Windows Photographer: Brian Silak

ABOUT KATE SPADE NEW YORK

Since 1993, Kate Spade New York has believed that style is a language of optimism, with the power to spark joy that spreads. Today, we’re creating a world that feels uplifting, where luxury and warmth coexist. Our handbags, clothes, shoes, jewelry and more are classics with a twist, balancing craft with a playful spirit through thoughtful function, intentional color, and unexpected details—they’re pieces made to live with easily and love endlessly. In everything we create, we ignite a spark, turning the everyday into something more beautiful. Kate Spade New York is part of the Tapestry house of brands.

Sally Carden in the Kate Spade New York 2026 Holiday Campaign